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  • Employers Plan to Conduct More College Recruiting This Spring

    February 07, 2020 | By NACE Staff

    TRENDS & PREDICTIONS
    A college student meets a recruiter on campus during the spring recruiting season.

    TAGS: trends and predictions, surveys, recruiting, spotlight

    Spotlight for Career Services Professionals
    Spotlight for Recruiting Professionals

    Employers are planning to do more of their college recruiting in the spring this year than they have in recent years, according to the results of NACE’s Job Outlook 2020 survey.

    In each of the past four years, employers indicated that they will conduct no more than 30 percent of their college recruiting in the spring. This year, however, that percentage has grown to 32 percent. (See Figure 1.)

    While fall clearly remains the preferred recruiting season, just 4.2 percent of respondents plan to do all of their recruiting in the fall this year, down from 15 percent last year and 13 percent two years ago.

    Individual spring 2020 recruiting plans also show that employers will be active on campuses. More than 70 percent of this year’s respondents have either firm or tentative recruiting plans in place for spring 2020, up from 67.7 percent last year. (See Figure 2.)

    Not surprisingly, the group of respondents that will not be on campus in spring because they completed all their recruiting in the fall has dropped from 19.2 percent last year to 14.8 this year.

    Data for the Job Outlook 2020 survey were collected from August 1, 2019, through September 30, 2019. This year’s data collection not only surveyed 905 NACE employer members, but also 2,229 employer organizations that were nonmembers. A total of 150 surveys were returned; 115 were NACE members and the remaining 35 were nonmembers. The Job Outlook 2020 report is available free to members through MyNACE. Nonmembers can purchase the report through the NACE Store.

    Figure 1: Percentage of College Recruiting Conducted in Fall vs. Spring, 2014-20

    Survey Year Fall Spring
    2020 68% 32%
    2019 71% 29%
    2018 70% 30%
    2017 72% 28%
    2016 71% 29%
    2015 66% 34%
    2014 62% 38%
    Source: Job Outlook 2020, National Association of Colleges and Employers

    Figure 2: Spring 2020 Recruiting Plans

    Recruiting Plans Spring 2020 Spring 2019
    Firm recruiting plans 32.4% 37.4%
    Tentative plans in place 38.0% 30.3%
    All recruiting in fall 14.8% 19.2%
    Unsure 14.8% 12.1%
    Not hiring 0.0% 1.0%
    Source: Job Outlook 2020, National Association of Colleges and Employers
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