A Special Value for Exhibitors at
NACE’s 2008 Annual Conference!
Free Virtual Seminar:
Laying Your Foundation for
NACE Exhibitor Success
Thursday, April 17, 2008, from 2 – 3:15 p.m. (ET)
When it comes to trade shows, is your company making
“expensive appearances” or “profitable and productive investments?”
Consider these shocking exhibition industry facts:
- The average company allocates 31.2 percent of their marketing budget to trade shows.
- 98 percent of college degreed marketing professionals did not receive one single hour of exhibit marketing education.
- 76 percent of exhibitors set no specific objectives for trade shows.
- 80 percent of exhibitors do little or no targeted pre-show marketing.
- 76 percent of sales people views tradeshow leads as “cold” calls.
- 87 percent of trade show leads captured are never effectively followed up on.
- 86 percent of exhibitors have no organized form of post-show measurement.
If your organization can relate to any one or more of these industry facts, then chances are your company is making “expensive appearances.” Want desktop access to the perspectives and best practices for beginning your conversion? Then, mark your calendar now for…
Laying Your Foundation for NACE Exhibitor Success
This timely webcast will walk you and your team through the critical strategic pre-show exhibiting activities that make the difference in the results that your company achieves.
In this free virtual seminar, you will discover:
- Four critical exhibiting success factors that make the difference between your trade show ending up as an expensive appearance or a productive profitable investment.
- An exhibiting-by-objectives pre-show planning process to improve planning and execution with focus on creating meaningful business results.
- A pre-show marketing planning process to identify and attract enough of the right attendees to your exhibit.
- A process for preparing exhibit staff for high performance and results.
- The three phases of a "closed loop” lead management system to capture better leads and convert more to sales.
- Simple metrics for measuring exhibiting performance, results, and return on investment.
This webcast includes a electronic custom participant planning workbook.
Please don't miss this free opportunity to gain timely access to powerful ideas and strategies that can make all the difference in your results as an exhibitor at NACE’s 2008 Annual Conference in New Orleans, Louisiana, May 27 – 30, 2008.
What Is a “Virtual Seminar”?
You and your staff can participate in this virtual seminar without leaving your offices—for free. Participants receive a personal identification number (PIN) to connect by phone to the audio portion of the program, and a link to view the presentation and interact with the presenter online.
What you will need:
To attend the audio/web conference, you will need a telephone; a phone with a speaker feature will enable other staff members to hear the presentation. You also will need Internet access and a browser to view the PowerPoint presentation that accompanies the audio program. Each exhibitor registration includes one telephone connection, one Internet connection, one set of handout materials, and unlimited participant attendance at your site. You will receive an e-mail with log-in instructions one day prior to the event.
Register Today
Register today. Registration closes on Tuesday, April 15, 2008.