NACE Logo NACE Center Logo
National Association of Colleges and Employers NACE Center for Career Development and Talent Acquisition
mobile menu
  • Branding & Marketing


    1. Employers Rate High-Touch Branding Most Effective

      High-touch activities were not only prominent among the most highly used employer branding techniques, they also were rated among the most effective.


    2. Campus Ambassadors Help Rosetta Extend Its Reach

      Rosetta’s Campus Ambassador Program engages interns and uses their involvement to develop more meaningful relationships on campus.

    3. Data Are the Foundation for Recruiting Like a Marketer

      To boost a stagnant college recruiting program, organizations should consider shifting their approach to think like marketers. The key to this approach is using data to make decisions.

    4. Think in New Ways to Attract Innovative and Entrepreneurial Students

      Entrepreneurial students can help spark innovation and improve procedures within organizations. However, traditional companies can find it difficult to identify and attract these students.

    5. Comparing Branding Activities by Industry

      Branding the organization on college campuses is the single-most important aspect of a university relations and recruiting program, according to results of NACE’s annual Recruiting Benchmarks Survey. The NACE research team looks at how branding activities compare across nine industries.

    6. What’s Driving the Next Wave of Talent?

      A fresh understanding of human behavior—what motivates, what inspires, and what drives talent is changing the very foundation of organizations around the world. Leading organizations are already benefiting from this new knowledge. The key is to leverage this groundbreaking information to help you rethink what’s possible and to remain relevant to the next wave of talent.

    7. Using Candidate Segmentation to Customize Marketing Messages: One Size Does Not Fit All

      Use marketing messages to brand your organization to potential hires. What makes your organization a great place to work is not about what you think—it’s about what your employees think. A great organizational culture is created by finding great people who are the right fit for the company.