NACEWeb Specifications and Requirements
Banners
NACEWeb supports HTML banners. NACE will test all banners/buttons on different
browsers and platforms before putting your banner on a live web site.
- NACE reserves the right to refuse any banners that do not function properly on its web pages.
- NACE is not responsible for and will not correct HTML code that does not function properly or causes any problems. The client and/or the submitting agency must fix the banner and resubmit it to the NACE Production Department.
- Banners for the web sites must be submitted 5 business days prior to the first-run date. Submit all materials to jobchoices@naceweb.org.
- Banners can be submitted in GIF, JPEG, and rich media.
GIF89: NACE web sites support GIF89 animations, but NACE requires that banners be limited to no more than three animated rotations. Maximum animation time is fifteen seconds. Only one animated banner/button will be allowed on any web page at any time.
Java Applets: NACE web sites will accept banners which load Java applets. NACE requires a minimum of 5 business days to test banners for performance and stability and will reject any that do not function properly. Banners cannot launch sound without the user clicking on them. If sound is launched after clicking, an "off" button must be available and obvious to the user. NACE reserves the right to define what is obvious and what is not obvious to the user. Any action must be initiated by the user clicking on the banner.
Flash Animation: NACE web sites will accept Flash animation files (.swf). NACE requires a minimum of 5 business days to test banners for performance and stability and will reject any that do not function properly. Banners cannot launch sound without the user clicking on them. If sound is launched after clicking, an "off" button must be available and obvious to the user. NACE reserves the right to define what is obvious and what is not obvious to the user. Any action must be initiated by the user clicking on the banner. Maximum animation time is fifteen seconds.
NACE web sites meet W3C guidelines for accessibility: all banner ads require an alt tag of up to 10 words. Longer text descriptions, if needed, must be provided on a separate text-only page for vision impaired viewers, hosted on the advertiser's site.
Cookie Technology: Cookies must be limited to one cookie per user per banner. All banners submitted by a third-party agency that use cookie technology must submit a link to the agency's privacy statement page and those that do not comply will have their banner removed immediately.
Specs:
NACEWeb Banners
Position 1 (468 X 60 pixels) 3 rotation limit to
animation
30k maximum file size
Questions:
John Stritehoff, 800/544-5272, ext. 125
