• Student Survey: The Most Important Benefits for the Class of 2014

    Spotlight for Career Services Professionals
    Spotlight for Recruiting Professionals
    August 6, 2014

    Graduating seniors from the Class of 2014 who are entering the work force view vacation time—specifically, receiving more than two weeks of vacation—as the most important benefit from employers, according to NACE’s 2014 Student Survey.

    Ten percent of these Class of 2014 seniors rated this benefit as the most important, followed by tuition reimbursement for advanced education and promises of annual salary increases, both at 9.2 percent. (See Figure 1.)

    Still, no single benefit stood out from the rest as being the most important, unlike several years ago when almost half the students responding to the survey listed “100 percent paid medical” as their most-desired benefit.

    NACE collected data for the 2014 Student Survey from February 15 to April 30, 2014. A total of 43,864 students responded from 696 NACE-member institutions throughout the United States. Of these responses, 10,210 came from bachelor's degree seniors who indicated that they would be getting their degrees by August 2014. This story is based on the responses from this group of seniors. NACE will release the 2014 Student Survey report in the fall. The 2014 Student Survey was sponsored by Enterprise.

    Figure 1: Graduating Seniors Entering the Work Force: Benefits Preferences

    Benefit Percentage of Respondents Identifying Benefit as the Most Important
    More than two weeks of vacation 10.0%
    Tuition reimbursement for advanced education 9.2%
    Promises of annual salary increases 9.2%
    Company match for 401(k) 8.6%
    100% employer-paid medical insurance 7.3%
    Casual dress policy 7.2%
    Dental insurance 7.2%
    On-site fitness center 6.8%
    Bonus/commission plan 6.3%
    Frequent performance reviews 6.1%
    Life insurance 5.9%
    Family-friendly benefits 5.8%
    Flextime 4.5%
    Telecommuting option 2.4%
    Employee assistance (counseling) program 2.1%
    On-site day care facilities 1.5%

    Source: 2014 Student Survey, National Association of Colleges and Employers