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  • Diversity Recruiting Reaches Highest Level in 11 Years

    August 22, 2019 | By NACE Staff

    Best Practices
    A female African-American professional smiles.

    TAGS: diversity and inclusion, trends and predictions, surveys, spotlight, special populations

    Spotlight for Recruiting Professionals

    The percentage of employers with diversity recruiting efforts is the highest it has been over the past 11 years, according to NACE’s 2018 Recruiting Benchmarks Survey Report.

    The survey found that 88 percent of responding employers have formal diversity recruiting efforts. This is nearly 8 percent higher than last year and almost 32 percent higher than in 2016. (See Figure 1.)

    African-Americans were the top targeted group (93.9 percent) this year, followed by women (89.9 percent) and Hispanic-Americans (88.5 percent). This is consistent with results from earlier surveys. (See Figure 2.)

    Military veterans were highly targeted in 2016, but that percentage has dropped by more than 11 percent since. Although students with disabilities saw a large drop last year, employers reported a slight increase of 1.4 percent this year.

    This is the second consecutive year that LGBT diversity efforts were surveyed. This year, employers reported a 7.8 percent gain in their efforts to prioritize the LGBT community in their recruiting efforts.

    Data collection for NACE’s 2018 Recruiting Benchmarks Survey Report took place from June 20, 2018, to September 10, 2018; 218 firms participated. The 2018 Recruiting Benchmarks Survey Report is available free to members through MyNACE. An executive summary of the report is available through the NACE Store.

    Figure 1: Percentage of employers with diversity recruiting efforts: 2008-18

    Year % of employers with diversity recruiting efforts
    2018 88.0%
    2017 80.3%
    2016 56.3%
    2015 70.9%
    2014 77.4%
    2013 73.6%
    2012 69.8%
    2011 70.9%
    2010 74.1%
    2009 75.8%
    2008 65.6%
    Source: 2018 Recruiting Benchmarks Survey Report, National Association of Colleges and Employers.

    Figure 2: Target groups prioritized for recruiting: 2014-18

    Group 2018 2017 2016 2015 2014
    African-Americans 93.9% 94.4% 93.3% 90.1% 91.1%
    Women 89.9% 90.1% 95.6% 90.1% 91.6%
    Hispanic-Americans 88.5% 84.0% 90.0% 83.3% 85.5%
    Military veterans 70.9% 75.3% 82.2% 77.2% 78.8%
    LGBT 54.7% 46.9% - - -
    Asian-Americans 52.7% 51.9% 62.2% 56.8% 60.3%
    Students with disabilities 52.0% 50.6% 64.4% 51.2% 59.2%
    Native Americans 44.6% 45.1% 60.0% 51.9% 55.9%
    Source: 2018 Recruiting Benchmarks Survey Report, National Association of Colleges and Employers