Spotlight for Recruiting Professionals
High-touch activities were not only prominent among the most highly used employer branding techniques, they also were rated among the most effective, according to results of NACE’s 2016 Recruiting Benchmarks Survey.
Employers participating in the survey reported using career/job fairs (99.4 percent), campus information sessions (90.8 percent), and building relationships with key faculty (90 percent) at high levels. (See Figure 1.)
In terms of effectiveness, employers rated career/job fairs (4.9) highest, followed by building relationships with key faculty members (4.8).
What do employers look for when choosing a branding platform? When employers were asked to identify the most important reason for choosing a branding platform, more than half (56.8 percent) indicated they based their selection on a platform’s capability to produce responses to job postings.
A smaller percentage of employers identified a platform’s ability to contact students (22.6 percent) and the cost of the branding activities (20.6 percent) as important capabilities.
NACE’s 2016 Recruiting Benchmarks Survey was conducted from May 24, 2016, to August 31, 2016, among NACE employer members; 233, or 24.6 percent, responded. Highlights from the 2016 Recruiting Benchmarks Survey are available on NACEWeb. Participating members can access the full report through MyNACE.
Figure 1: Branding Techniques: Use and Effectiveness
Effectiveness rating is based on a 6-point scale, where 1=Did not use; 2=Not at all effective; 3=Not very effective; 4=Somewhat effective; 5= Very effective; and 6=Extremely effective.
|Your corporate website
|Campus information sessions
|Building relations with key faculty
|Supporting activities/events of student organizations
|Internet advertising other than your own website
|Search engine optimization
|Advertising in job publications aimed at students
|Advertising in general print publications
|Campus radio stations
|Campus TV stations
Source: 2016 Recruiting Benchmarks Survey, National Association of Colleges and Employers