April 05, 2017 | By NACE Staff
TAGS: branding and marketing, trends and predictions, surveys, nace insights
Spotlight for Recruiting Professionals
High-touch activities were not only prominent among the most highly used employer branding techniques, they also were rated among the most effective, according to results of NACE’s 2016 Recruiting Benchmarks Survey.
Employers participating in the survey reported using career/job fairs (99.4 percent), campus information sessions (90.8 percent), and building relationships with key faculty (90 percent) at high levels. (See Figure 1.)
In terms of effectiveness, employers rated career/job fairs (4.9) highest, followed by building relationships with key faculty members (4.8).
What do employers look for when choosing a branding platform? When employers were asked to identify the most important reason for choosing a branding platform, more than half (56.8 percent) indicated they based their selection on a platform’s capability to produce responses to job postings.
A smaller percentage of employers identified a platform’s ability to contact students (22.6 percent) and the cost of the branding activities (20.6 percent) as important capabilities.
NACE’s 2016 Recruiting Benchmarks Survey was conducted from May 24, 2016, to August 31, 2016, among NACE employer members; 233, or 24.6 percent, responded. Highlights from the 2016 Recruiting Benchmarks Survey are available on NACEWeb. Participating members can access the full report through MyNACE.
Figure 1: Branding Techniques: Use and Effectiveness
Percent of employers that allocated more resources to recruit historically marginalized students
NACE September 2021 Quick Poll
Percent of students seeking employer that embraces diversity
2021 NACE Student Survey
Percent of employers with a formal diversity recruiting effort
2021 Recruiting Benchmarks Survey Report