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  • Number of Career Fairs Attended Holds Steady

    March 06, 2019 | By NACE Staff

    Branding & Marketing

    TAGS: branding and marketing, trends and predictions, surveys, benchmarks, spotlight

    Spotlight for Recruiting Professionals

    Employers attended an average of 38 career fairs during the 2017-18 recruiting year and expected that number to climb slightly this year, according to results of NACE’s 2018 Recruiting Benchmarks Survey Report.

    Overall, employers anticipated attending an average of 40 career fairs during the 2018-19 recruiting year. This number has held relatively steady for three years.

    By company size, the biggest changes in the numbers of career fairs attended came among the largest employers. Those with 10,001 to 20,000 employees saw the biggest drop off in number of career fairs attended in 2017-18, while employers with more than 20,000 employees had the biggest gain. (See Figure 1.)

    The average number of career fairs employers attended differed based on company size and industry. The largest companies—those with more than 20,000 employees (77 career fairs)—and those in the finance, insurance, and real estate industry (71) attended the most.

    Companies with 500 and fewer employees attended far fewer career fairs (11), although this is expected as smaller companies have fewer employees to hire, meaning they need to attend fewer career fairs to meet their goals.

    Employers were also asked to project the number of career fairs they planned to attend for the 2018-19 recruiting year. By industry, those in finance, insurance and real estate (71) and computer and electronics manufacturing (52) anticipated attending the most. (See Figure 2.)

    Data collection for NACE’s 2018 Recruiting Benchmarks Survey Report took place from June 20, 2018, to September 10, 2018; 218 firms participated. The 2018 Recruiting Benchmarks Survey Report is available free to members through MyNACE. An executive summary of the report is available through the NACE Store.

    Figure 1: Number of career fairs attended, by company size: 2015-19

    Number of Employees

    2018

    2017

    2016

    2015

    Overall average

    38

    41

    36

    31

    500 or less

    11

    14

    17

    9

    501–1,000

    12

    11

    13

    12

    1,001–2,500

    16

    19

    17

    20

    2,501–5,000

    37

    35

    24

    40

    5,001–10,000

    20

    25

    21

    28

    10,001–20,000

    30

    46

    42

    38

    More than 20,000

    77

    69

    66

    69

    Source: 2018 Recruiting Benchmarks Survey Report, National Association of Colleges and Employers

    Figure 2: Projected number of career fairs to attend, by industry

    Industry

    2018-19
    Projection

    Overall average

    40

    Finance, insurance & real estate

    71

    Computer & electronics mfg.

    52

    Misc. prof. services

    39

    Chemical (pharmaceutical) mfg.

    33

    Misc. mfg.

    27

    Information

    11

    Source: 2018 Recruiting Benchmarks Survey Report, National Association of Colleges and Employers
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