October 25, 2017 | By NACE Staff
TAGS: best practices, internships, nace insights, co_ops
Spotlight for Recruiting Professionals
Students’ satisfaction with their internship or co-op experience—or lack thereof—has a significant effect on their likelihood of accepting an offer of full-time employment with the same employer, according to results of NACE’s Class of 2017 Student Survey.
More than three-quarters of students who said they were “extremely satisfied” with their internship/co-op experience indicated they were likely to accept a full-time offer from their employer. (See Figure 1.) The likelihood of accepting an offer tends to drop as the student’s satisfaction wanes.
Employers can enhance the conversion potential by addressing common “pain points” among interns and co-ops. The most common complaint among students dissatisfied with their most recent (or only) experience was that there was a lack of meaningful work duties (81 percent); trailing that was a lack of focus on their personal development (59.1 percent). These findings are consistent with those gleaned from the classes of 2015 and 2016.
Other common complaints included that they did not learn anything useful (51.8 percent); that they disliked the work environment or corporate culture (43.8 percent); and that the wages were insufficient or unfair (36.5 percent). These grievances, in part, reflect students’ strong preference for an employer that fosters their personal growth.
With this in mind, how can you provide a valuable and “extremely satisfying” experience for your interns, while progressing toward conversion?
NACE’s Class of 2017 Student Survey was conducted from February 15 to April 30, 2017; more than 21,000 students at colleges and universities nationwide took part, including 4,200 graduating seniors. Participating schools will find a complimentary copy of the report in MyNACE > Research Reports; an executive summary is available on NACEWeb.
Figure 1: Likelihood of accepting a full-time offer from the internship/co-op employer by level of satisfaction with internship/co-op experience, 2015 – 2017
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