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  • Branding for Impact and Success

  • Summary

    Are you looking for innovative strategies to improve your employer recruitment brand? Are you interested in learning measures for evaluating success? Would you like to gain insight into branding trends from NACE Thought Leaders? Would you like to participate in this program from the convenience of your office?

    Join NACE in the first Virtual Summit on the topic of Branding for Impact and Success! Gain strategies to improve your employer recruitment brand, ranging from gaining leadership buy-in to creating consistent messaging to evaluation of your recruitment campaign from NACE Thought Leaders. During this real-time, deep-dive session explore branding trends, examine predictions for the future, and identify solutions to current challenges.

    Presented in a virtual format and camera enabled, attendees will have the opportunity to connect directly with Thought Leaders for Q&A, contribute to information sharing, and engage in organic dialogue without the need for out-of-office time or accruing expenses for travel!

    Following this program, you will be able to:

    • Define and articulate needs of your specific audience;
    • Differentiate types of branding: organization, individual, candidate and consumer;
    • Explore the branding role within your URR strategy;
    • Analyze impact of organizational brand in the candidate selection processes;
    • Discuss effectiveness of consistency in messaging and communication;
    • Leverage engagement and retention through high touch programming and activities;
    • Construct messaging that resonates with impact;
    • Assess and measure branding outcomes and ROI;
    • Use an evidence-based approach to build a business case;
    • Examine branding trends specific to URR;
    • Identify challenges related to URR branding; and
    • Explore predictions to the changing nature of work.
    • Format

      This six-hour virtual program incorporates facilitated discussion, guided activities, and group work to create a stimulating and engaging learning experience.


      Summit Kickoff and Welcome 
      Session One: Articulating Your Brand 
      Session Two: Branding for Purpose (The Big Picture) 
      Session Three: Branding for Purpose (Strategy) 
      Session Four: Evaluating Success 
      Voices from the Field: Panel 
      Summit Close 
    • Presenters

      Seldric Blocker

      Seldric Blocker, Director, Talent Acquisition-Campus Programs, NBCUniversal

      Chris Carlson

      Chris Carlson, Director, Talent Acquisition & Diversity, Tennessee Valley Authority

      Caroline Cunningham

      Caroline Cunningham, Sr. Manager, Talent Acquisition, Early Career, Intuit

      Glen Fowler

      Glen Fowler, Recruiting & Training Manager, California State Auditor

      Carlena Harris

      Carlena (CJ) Harris, Manager, Talent Acquisition and Organizational Development, Luminex Corporation

      Sholon Rucker

      Sholon Rucker, Manager, Campus Recruiting, KPMG LLP

      Nida Saleem

      Nida Saleem, Intern Program Manager, The Children's Museum of Indianapolis

      Bruce Soltys

      Bruce Soltys, Head of Talent Acquisition Sourcing Strategy, The Travelers Companies, Inc.

      Shawn VanDerziel

      Shawn VanDerziel, Chief Human Resources Officer, The Field Museum

    • Certification Credits

      Continuing Education Clock Hours:

      HRCI – 5 clock hours; Credit awarded to named registrant upon attendance verification.


      HRCI – This activity, has been approved for 5 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).

    Visit the FAQ page or contact NACE Professional Development at, 610.625.1026.