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  • Freshmen, Sophomores Indicate Preferences for In-Office, Online Services

    September 25, 2018 | By NACE Staff

    Student Attitudes
    A college student works with a career counselor.

    TAGS: technology, surveys, spotlight, career development, students

    Spotlight for Career Services Professionals

    Engaging students early in their academic careers continues to be a challenge for career services offices. NACE’s 2018 Student Survey offers insight into which career services bring freshmen and sophomores into the career center, and which services they find more helpful in person rather than online.

    Among the career services college students are more likely to participate in at the career center, most are high touch. Freshmen and sophomores participating in the survey indicated that they not only prefer to visit the career center for resume writing and reviewing assistance, but they also find doing so in person more helpful than receiving this help online.

    This pattern also holds true for career or employment workshops, individual career counseling, individual career coaching, and practice interview sessions.

    On the other hand, while both freshmen and sophomores prefer to review career center job listings, receive job-search assistance, get help with their internship/co-op search, and research potential employers online, freshmen feel that only receiving job-search assistance is more helpful online rather than in the career center. Sophomores, meanwhile, rate all of these activities more helpful online.

    The 2018 Student Survey Report details the attitudes, behaviors, and outcomes for bachelor’s degree students at all class levels. (Note: Previous reports provided data only on graduating seniors.) The focus of this report is the 22,109 bachelor’s degree students from the 2017-18 academic school year (July 1, 2017 through June 30, 2018). Breakdowns by class level are as follows: 4,336 freshmen, 4,174 sophomores, 5,709 juniors, and 7,890 graduating seniors. Data collection took place from February 14, 2018, to April 30, 2018. The 2018 Student Survey Report will be released this fall.

    Figure 1: Percent of students who used in-office and website career center resources, by class level

      Freshman Sophomore
    Office Website Office Website
    Resume writing/reviewing assistance 31.0% 25.5% 35.3% 26.9%
    Career center job listings 24.4% 30.8% 27.2% 35.8%
    Career or employment workshops 22.8% 16.3% 22.4% 16.0%
    Individual career counseling 21.6% 13.1% 15.4% 11.4%
    Career skills testing and career assessments 21.4% 22.8% 19.5% 18.6%
    Job-search assistance 21.1% 29.2% 22.4% 33.1%
    Internship/co-op search assistance 17.4% 19.4% 21.4% 26.8%
    Researching potential employers 16.2% 22.2% 17.6% 25.3%
    Individual career coaching 15.2% 11.3% 15.4% 10.8%
    Branding/social media presence 14.7% 13.8% 13.8% 14.1%
    Practice interview sessions 13.1% 10.8% 14.5% 10.4%
    Source: 2018 Student Survey Report, National Association of Colleges and Employers

    Figure 2: Percent of students who rated in-office and website career center resources “very” to “extremely” helpful, by class level

      Freshman Sophomore
    Office Website Office Website
    Resume writing/reviewing assistance 31.0% 16.4% 24.8% 16.2%
    Career center job listings 17.8% 16.7% 14.6% 19.2%
    Career or employment workshops 16.0% 8.8% 13.0% 8.1%
    Job-search assistance 14.6% 15.3% 11.3% 17.1%
    Internship/co-op search assistance 14.6% 9.5% 11.4% 13.7%
    Practice interview sessions 14.5% 5.6% 9.4% 5.6%
    Individual career counseling 14.1% 7.5% 12.2% 6.1%
    Researching potential employers 11.8% 11.1% 9.6% 12.6%
    Career skills testing and career assessments 10.8% 12.0% 10.5% 9.2%
    Individual career coaching 10.5% 6.1% 8.8% 5.5%
    Branding/social media presence 7.8% 6.9% 7.0% 6.4%
    Source: 2018 Student Survey Report, National Association of Colleges and Employers
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