Engaging first-year students in career services can be a challenging undertaking. Following are several recommendations for making critical connections with these students.
An employer brand is an organization’s reputation as an employer and the image of the company as a great place to work. When an organization undertakes employer branding, the ‘product’ it is selling is the employment experience it offers.
Today’s employer brand must appeal to the spirit of its intended viewer. A successful brand appeals to a deep-seeded need or a long-held value.
Identify faculty partners willing to work collaboratively with the career services office in a partnership to promote student success, including reaching their personal, academic, and professional goals.
Use marketing messages to brand your organization to potential hires. What makes your organization a great place to work is not about what you think—it’s about what your employees think. A great organizational culture is created by finding great people who are the right fit for the company.
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