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  • Marketing to Gen Z

    Register Now
    • Date: Wednesday, November 6, 2019
    • Time: 1 – 2 p.m. ET
    • Location: Online

    • Career Level: Basic, intermediate, and advanced-level career services professionals
    • Competency: Marketing, Promoting, and Performing Outreach
    • Fee: $99 (member); $119 (nonmember)
    • Summary

      Have you revamped your marketing strategy? Are you seeking innovative ways to reach Gen Z?

      Goodbye Millennials, hello Gen Z! Over the past five years, the Office of Career Exploration and Success at Rutgers–New Brunswick have increased their student engagement efforts from 31% to 73% (and growing). Join Kaitlyn Weiss, Associate Director for Strategic Outreach, to explore a variety of marketing strategies used to increase student engagement efforts. These efforts are based on common characteristics of this generation to effectively market programs, resources, and events based on research/best practices to increase engagement.

      Following this program, you will be able to:

      • Describe unique characters of Gen Z;
      • Explore marketing and engagement strategies designed specifically for Gen Z; and
      • Adapt strategies to meet the needs of for your specific institution.
    • Event Details

      Registration includes three-month, post-event access to the webinar archive.

      To view the presentation, supplemental materials, attendee list, your receipt, and your confirmation, use the "I'd Like To" option next to the Marketing to Gen Z listing in MyNACE > Purchase History. Remember to download your copy of the presentation deck (available one to two days prior to the webinar). A video archive will be available there as well within five (5) business days of the webinar's completion.

      To see the NACE cancellation policy, please visit our FAQ page.

    • Format

      During this one-hour webinar, the presenter will deliver a synchronized audio and PowerPoint presentation. Participants will have time for live Q&A throughout the program and may be asked to contribute opinions or feedback via live chat, virtual polling, and other mechanisms.

    • Presenter

      Kaitlyn Weiss

      Kaitlyn Weiss, Associate Director, Strategic Outreach, Rutgers University

      As Associate Director for Strategic Outreach, Kaitlyn works to develop engagement strategies for students, alumni, employers, and campus partners for the Office of Career Exploration and Success at Rutgers–New Brunswick. Prior to that role, she managed a student marketing team for the division of Student Affairs and served as the Assistant Director of Multimedia Production for the Rutgers University Foundation. Kaitlyn’s experience working with multiple audiences has provided her with the ability to adapt and improve engagement strategies. She earned an undergraduate degree from the University of Rhode Island and a master's degree from the School of Communication and Information at Rutgers–New Brunswick.


    Visit the professional development FAQ page, or contact the NACE Professional Development Team via e-mail or phone, 610.625.1026.