NACE Logo NACE Center Logo
National Association of Colleges and Employers NACE Center for Career Development and Talent Acquisition®
mobile menu
  • NACE 30-Hour Career Coaching Institute

    Register Now
    • Date: Monday, December 4 to Friday, December 8, 2023
    • Location: The Curtis Denver – a DoubleTree by Hilton, 1405 Curtis Street, Denver, CO 80202

    • Career Level: Intermediate-level career services professionals (new and aspiring directors)
    • Competency: Management and Administration; Career Coaching, Advising, and Counseling
    • Fee: Single Room: $2,700 (member); $3,300 (nonmember)

       Commuter Rate: $2,100 (member); $2,600 (nonmember)

    • Summary

      Join NACE for the Career Coaching Institute! Side-by-side programming maximizes time, travel, learning, and networking for candidates seeking the Board-Certified Coach credential.

      The NACE Coaching Certification Program (CCP) is a training program designed for career services members wishing to demonstrate their success as a career coach using proven ethical and professional standards in their pursuit of the Board Certified Coach (BCC) credential offered through the Center for Credentialing and Education, Inc. (CCE).

      The BCC credential is a mark of distinction for credential holders and a source of credibility for their clients. A BCC has met professional coaching competency standards established by CCE and subject matter experts.

      The BCC certification demonstrates to the public that a professional coach has:

      • Met educational and training requirements.
      • Passed a psychometrically sound coach-specific examination.
      • Obtained experience in the field of coaching.
      • Professional peer references.
      • Accountability to an enforceable ethics code.
      • Commitment to continuing education.

      The achievement of the BCC credential solidifies the professional identity of the coach. The BCC credential is attractive to professionals who would like to provide independent third-party verification that they have achieved certain coaching competency standards.

      How You Will Learn

      During this 4.5-day intensive program, individuals will engage in blended and collaborative learning opportunities applying skills gained through small-group, whole-group, and individual practice.


      Coaching Skills and Management

      Course Overview: This course provides coaching strategies and best practices to establish and conduct effective and ethical coaching sessions for clients. Attendees will learn strategies and skills to create an environment that supports mutual respect and learn methods to communicate effectively during a coaching session. Attendees will use empowerment and positive reinforcement to create a coaching alliance and contribute to a practice.

      Course Content Areas:

      • Coaching process
      • Frameworks for developing the coaching plan including appreciative inquiry, solution focused, reframing
      • Basic understanding of positive psychology and coaching
      • Awareness of coachee population, diversity, communication skills
      • Accountability plan
      • Analyze client feedback regarding effectiveness of coaching and goal attainment;
      • Create an approximative timeline for coaching services and establish a comprehensive plan

      Learning Objectives: Participants in this class will learn about how to integrate coaching theories, and strategies into various models of coaching.  Participants will learn the various modalities of coaching and services, how using technology for virtual appointments, or in person coaching services.  Participants will also explore in practice management the importance of self assessment as a coach, identifying one’s strengths, limits, and development gaps as a coach.  Participants will come away with an understanding of personal barriers that could impact effectiveness of coaching.  Understanding the importance of coach related research to strengthen the practice will be explored as well.

      Visual Thinking to Enhance Career Coaching

      Course Overview:  The purpose of this course is to consider how to use visual thinking in coaching as a way to help the coachee organize thoughts and improve the ability to think and communicate. Through creative activity, participants will learn how to visualize abstract thoughts into tangible concepts.  The course will begin with a definition of visual thinking followed by looking at enhancing goal setting, self awareness and development.

      Course Content Areas:

      • Part 1 focuses on the value of visual thinking in career coaching with specific training for the key skills, knowledge, techniques, and strategies which will lead to successful coaching sessions.
      • Part 2 focuses on using visual thinking to enhance goal-setting
      • Part 3 focuses on using visual thinking to enhance self-awareness and development

      Learning Objectives: Participants will learn the benefits of visual thinking, the value of visual thinking, the value of visual thinking and coaching techniques, the value of visual thinking coaching techniques as it relates to listening and feedback skills.  Additional participants will understand how using visual thinking can enhance goal setting, decision making; self awareness & development.

      Live Programming

      Coaching for Diverse Populations

      Course Content Areas:

      • Understanding diversity
      • Understanding unconscious bias
      • Examine the coaching process, identify the impact of questions, and listening skills
      • Understanding the role of diversity and unconscious bias in the coaching process

      Learning Objectives: The course will begin with a discussion about understanding 4 types of diversity: internal diversity, external diversity, organizational diversity, worldview diversity.  Internal diversity: which are characteristics related to situations that a person is born into.  Factors that a person didn’t choose for themselves.  Examples such as race, ethnicity, age, sexual orientation, cultural identify, assigned sex, physical ability, mental ability.  External diversity the term describing things that are related to a person but aren’t characteristics that a person was born with such as personal interests, education, familial status, life experiences.

      Regarding unconscious bias, an examination of the definition of unconscious bias, strategies to be aware of one’s own unconscious bias.

      Once a foundation is learned about diversity and unconscious bias, this course will examine the role of the coaching process, fundamentals of building rapport with coachee, acutely listening, being present in the moment to listen to what the coachee is saying, yet also observing non verbal communication of the coachee.  This course will identify what are the qualities and skills of an inclusive coach? What are safe practices that are developed in the coaching relationship? Additionally, how flexible and adaptable is the approach to coaching, and the communication involved and carried out.

      This course will examine appropriate reinforcement techniques throughout the helping process.  Understanding of a non-judgmental approach in the coaching process, modeling acceptance, facilitating openness, and modeling self-awareness.

      Capstone: Career Coaching Intensive

      Course Overview: In this two-day program, you’ll learn effective coaching techniques to use with both groups and individuals, learn how to select and apply the technique best suited for your client, and gain insight into the latest trends and tactics in career coaching. Appropriate for practitioners at all levels, Career Coaching Intensive will empower you to empower your students in their career development and job search. This two-day program incorporates facilitated discussion, guided activities, and group work to create a stimulating and engaging learning experience.

      Course Content Areas:

      • Basic principles in coaching
      • Role of the coach and coachee
      • History of coaching
      • Coaching theories
      • Concepts in coaching
      • Focus, vision, and reframing activities
      • Structure of coaching

      Following this program, you will be able to:

      • Define career coaching;
      • Describe the foundation of coaching;
      • Examine the history of coaching;
      • Develop an understanding of coaching competencies and ethical standards;
      • Explore key concepts of the coaching process;
      • Differentiate between coaching and counseling;
      • Explain the impact of language in the coaching process;
      • Examine the structure of coaching;
      • Use coaching strategies for individuals and groups; and
      • Identify areas for continued development as a coaching practitioner.

      Assessments and Coaching

      Course Overview: This course will explore the use of assessments in the coaching process.  How are assessments used, what is the applicability of assessments to the coachee.  By understanding assessments, coaches gain in-depth knowledge and understanding of clients.

      Course Content Areas:

      • Coaching Process
      • Assessments for Change
      • Examining the nature of assessments
      • Coaching process and assessments
      • Examining the feedback process
      • Identifying barriers impacting the coaching process
      • Assess strategies of use of assessments for appropriate to goals of coaching

      Learning Objectives: By the completion of this course, the coach will understand how the coachee will use the unique insights provided by assessments to help guide their reflection and move them toward their goals.  Coaches will also learn how to identify factors that will impact the coaching process.  The coach will be able to identify and clarify coachee readiness, progress toward meeting goals, identifying strengths of the coachee related to stated goals.  Participants will be able to understand how to use assessments, and how assessments work with the populations with whom the coach works.  What are the multicultural, diversity topics related to use of assessments? 

      • Identify existing factors affecting the coaching process: client support system, attitude, and social factors; 
      • Establish appropriate career goals based on client preferences and assessment results; 
      • Assist the client in correlating stated goals and current state;
      • Evaluate assessment tools for purpose, appropriateness, and accessibility; and 
      • Select appropriate assessments based on a client scenario review.

      Ethical and Professional Practice in Coaching

      Course Overview: In this course participants will understand the importance of building a relationship of trust  in the coaching partnership.  Participants will explore what is a commitment and confidentiality on the coach’s side as well as the understanding of ethics and responsibility of the practice.

      Following this program, you will be able to:

      • Understanding of confidentiality and building trust in the coaching partnership
      • Understanding of the ethics in coaching: practice liability, releasing of information
      • Obtain agreement on the parameters of confidentiality in coaching
      • Identify any dual relationship issues that could influence the coaching process
      • Understanding of coachee agreement on the nature and limits of coaching
      • Obtain agreement on the process of confidentiality in coaching
      • Inform coachee about legal dimensions of the coaching relationship
      • Agree to accessibility protocols
      • Obtain authorization for release of coachee information
      • Practice liability risk management
      • Inform coachees of ethical standards of coaching

      Learning Objectives: After this webinar, participants will be able to understand the importance of trust, confidentiality, and parameters of a coaching relationship.  Participants will be explore the concepts of ethics and responsibility of the practice of coaching.  At the end of this webinar, participants will have a firm understanding of how to manage their practice on a team, or independently keeping in mind the significance of coaching protocols, confidentiality, and scope of practice.


    • Event Details

      Schedule (Course content and times subject to change)

      Monday, December 4
      9 a.m. – Noon – Visual Thinking to Enhance Career Coaching
      Noon – 1 p.m. – Lunch
      1 – 5:30 p.m. – Coaching Skills and Practice Management

      Tuesday, December 5
      9 a.m. – Noon – Capstone: Career Coaching Intensive
      Noon – 1 p.m. – Lunch
      1 – 4:30 p.m. – Capstone: Career Coaching Intensive

      Wednesday, December 6
      9 a.m. – Noon – Capstone: Career Coaching Intensive
      Noon – 1 p.m. – Lunch
      1 – 3:30 p.m. – Capstone: Career Coaching Intensive

      Thursday, December 7
      9 a.m. – Noon – Coaching Diverse Populations
      Noon – 1 p.m. – Lunch
      1 – 5:30 p.m. – Coaching Diverse Populations

      Friday, December 8
      9 a.m. – Noon – Ethics and Professional Practice in Coaching
      Noon – 1 p.m. – Lunch
      1 – 2:30 p.m. – Capstone and Certificate Issuance

    • Registration Information

      Class Size

      Class size is limited to 50 participants to maximize the educational value of the program.

      Hotel and Travel Information

      The NACE 30-hour Career Coaching Institute will be held at the Curtis Denver – a DoubleTree by Hilton Hotel. Your hotel room is included in your paid registration fee. Please do not call the hotel to make your reservation. NACE staff will be making your hotel reservation for the entire program.

      If you wish to extend your stay before or after, notify NACE,

      Airport Information/Transportation to the Hotel

      Denver International Airport offers taxi service, Uber, and Lyft options to the Curtis Denver - DoubleTree by Hilton.

      Driving Directions & Parking

      Parking is available on-site at a daily rate of $42.

      Single Room

      Tuition is $2,700 for NACE members ($3,300 for nonmembers). This rate includes a single hotel room for five nights, continental breakfast (five days), lunch (four days), breaks (five days), and participant collateral materials used during the program.

      Commuter Rate

      Tuition is $2,100 for NACE members ($2,600 for nonmembers). This commuter rate includes daily breakfast, lunch, and breaks, and participant collateral materials used during the program.

      Cancellation/Substitution Policy

      All cancellation/substitution requests must be made in writing. Send requests to or call 610.625.1026 for assistance.


      • Before September 1, 2023, if you need to cancel, you can receive a refund less a $50 administration fee.
      • After September 1, 2023, no refunds are possible.


      • Before September 1, 2023, if you need to substitute, there is no charge.
      • After September 1, 2023, no substitutions are possible.

      Questions & Offline Registration? Contact the NACE Professional Development team via email or phone, 610.625.1026.

    • Presenters

      Cheryl Hicks

      Cheryl Hicks, Associate Director, Wake Forest University - Office of Personal & Career Development

      Cheryl Hicks is an associate director of diversity and inclusion programming in the Office of Personal & Career Development at Wake Forest University (WFU). In this role, Hicks serves as a liaison between the on-campus departments of the Intercultural Center and Magnolia Scholars.  She leads planning of the signature event, Diversity Matters, and other diversity programs, including The Coach Is In and Black Professionals Forum. Hicks has represented WFU by presenting on diversity and inclusion topics at several industry conferences. She currently serves on the SoACE Board as Director of College Knowledge Groups and past Director of Diversity and Inclusion, past executive board member for NCACE, and a member of the People of Color Committee for NACE. Hicks earned her Bachelor of Business Administration from Texas A&M University and a master's in higher education administration from Northeastern University. This is her sixth academic year at WFU.

      Imants Jaunarajs

      Imants Jaunarajs, Assistant Dean of Students, Ohio University - Career Services

      Imants Jaunarajs serves as the Assistant Vice President at Ohio University. With more than 17 years of experience in university career centers, Jaunarajs is a creator of innovative and outcome-driven career development best practices. Jaunarajs earned a Bachelor of Arts from Earlham College and Master of Arts from Western Michigan University. He is the creator of the brain-based career development (BBCD) concept, and, along with colleagues, regularly trains and consults staff across the country on effectively infusing the neuroscience into career and leadership development practice. He is the co-author of Brain-Based Career Development and Goal Pursuit for Students, Staff, and Organizations, published by the National Association of Colleges and Employers.

      Meg Flournoy

      Meg Flournoy, Sector Director of Healthcare, The Career Management Center at the Fuqua School of Business, Duke University

      Meg has more than 20 years of experience in providing career coaching and programming for traditional undergraduate and graduate students, as well as returning adult students, and alumni in transition. Additionally, Meg enjoys all opportunities to coach and mentor new and experienced career services professionals. Currently, Meg is Director of Alumni Career Services, and Sector Director for Healthcare at Duke University, The Fuqua School of Business. Meg coaches across the degree programs at Fuqua including the MBA, Specialty Masters programs, which are in person, global, and online. Additionally Meg is an Academic Advisor to undergraduate Duke first and second year students. Flournoy developed coaching skills through positions working with undergraduate liberal arts students, engineering students, community college students, and part time graduate school students. She has also worked with divisions of companies on the topics of staff development, self-assessment, and team building.

      Flournoy holds a master's degree in counseling psychology from Lehigh University, and a bachelor's degree in political science from Susquehanna University.

      Lori Trahan

      Lori Trahan, Dept. of Career Planning and Development, Kennesaw State University

      Lori Trahan has worked in Career Services at Kennesaw State University since October 1998. Prior to that, she was at Southern Illinois University Edwardsville and Northwestern State University, also in Career Services. She holds a PhD in Counselor Education and Student Personnel at the University of Georgia. Lori has served in several leadership roles in the Georgia Association of Colleges and Employers, including serving as President during the 40th anniversary year of the association. In her spare time, she enjoys doing volunteer work, including animal rescue and disaster mitigation planning.

    • Certification Credits

      Continuing Education Clock Hours:

      BCC – 30 clock hours
      ICF – 30 clock hours


      Knowledge Assessment: Upon successful completion and participation in the NACE Career Coaching Institute, named registrants who wish to receive a certificate of completion will be provided instructions to complete the online NACE Career Coaching Institute Knowledge Assessment. The assessment consists of 100 multiple-choice and true/false questions.

      Attendees scoring an 88 percent or better on the assessment will receive the NACE Career Coaching Institute Certificate of Completion. Successful completion of the workshop and obtaining the certificate of completion can be used (30 hours) to meet the training requirements for the Board Certified Coach credential offered through the Center for Credentialing and Education.


    • Frequently Asked Questions

      What should I wear to an event?
      I cannot attend, but my colleague can. What do I do?
      I need to cancel my registration. Can I get my money back?
      I need a copy of my invoice/confirmation.
      What meals are included in my registration?
      As a NACE member, do I save any money on my registration?
      My boss is a NACE member. Can I attend at the member rate, too?

      What should I wear to an event?
      NACE events are set in a relaxed, professional atmosphere. Attire is business casual. Meeting room temperatures can be cool and the climate may vary; wear layered clothing for comfort.

      I cannot attend, but my colleague can. What do I do?
      Before September 1, 2023, you can transfer your registration to a colleague by following these steps:
      Substitution Policy Details

      • Submit your request in writing to by September 1, 2023. Include your registration confirmation with your written request.
      • Only one transfer is allowed per original registration.

      Due to required pre-work that all program participants must complete, no substitution requests will be accepted after September 1, 2023. (Please note: NACE reserves the right to deny substitution requests.)

      I need to cancel my registration. Can I get my money back?
      All cancellation/substitution requests must be made in writing. Send requests to or call 610.625.1026 for assistance.

      Cancellation Policy Details

      • Cancellation requests received before September 1, 2023, will receive a full refund, less a $50 administration fee.
      • Cancellation requests received after September 1, 2023, will not be eligible for a refund. This includes on-site "no shows."

      I need a copy of my invoice/confirmation.
      If you need copy of your invoice or confirmation, please see your MyNACE account or contact our professional development team at

      What meals are included in my registration?
      Breakfast and lunch are included Monday through Friday. Remaining dinners are on your own.

      As a NACE member, do I save any money on my registration?
      Yes—this is a key benefit of membership, and NACE members enjoy steep discounts on events. For the CCI, depending on which accommodation option you have selected, your membership has saved you up to $550 off the regular price.

      My boss is a NACE member. Can I attend at the member rate, too?
      You must have your own membership to receive the member rate. For details about membership, see our website.


    For questions about payment or registration, contact