NACE 30-Hour Career Coaching Institute

Registration Closed

  • Date: Monday, December 4 to Friday, December 8, 2023
  • Location: The Curtis Denver – a DoubleTree by Hilton, 1405 Curtis Street, Denver, CO 80202

  • Career Level: Intermediate-level career services professionals (new and aspiring directors)
  • Competency: Management and Administration; Career Coaching, Advising, and Counseling
  • Fee: Single Room: $2,700 (member); $3,300 (nonmember)

     Commuter Rate: $2,100 (member); $2,600 (nonmember)

  • Summary

    Join NACE for the Career Coaching Institute! Side-by-side programming maximizes time, travel, learning, and networking for candidates seeking the Board-Certified Coach credential.

    The NACE Coaching Certification Program (CCP) is a training program designed for career services members wishing to demonstrate their success as a career coach using proven ethical and professional standards in their pursuit of the Board Certified Coach (BCC) credential offered through the Center for Credentialing and Education, Inc. (CCE).

    The BCC credential is a mark of distinction for credential holders and a source of credibility for their clients. A BCC has met professional coaching competency standards established by CCE and subject matter experts.

    The BCC certification demonstrates to the public that a professional coach has:

    • Met educational and training requirements.
    • Passed a psychometrically sound coach-specific examination.
    • Obtained experience in the field of coaching.
    • Professional peer references.
    • Accountability to an enforceable ethics code.
    • Commitment to continuing education.

    The achievement of the BCC credential solidifies the professional identity of the coach. The BCC credential is attractive to professionals who would like to provide independent third-party verification that they have achieved certain coaching competency standards.

    How You Will Learn

    During this 4.5-day intensive program, individuals will engage in blended and collaborative learning opportunities applying skills gained through small-group, whole-group, and individual practice.


    Coaching Skills and Management

    Course Overview: This course provides coaching strategies and best practices to establish and conduct effective and ethical coaching sessions for clients. Attendees will learn strategies and skills to create an environment that supports mutual respect and learn methods to communicate effectively during a coaching session. Attendees will use empowerment and positive reinforcement to create a coaching alliance and contribute to a practice.

    Course Content Areas:

    • Coaching process
    • Frameworks for developing the coaching plan including appreciative inquiry, solution focused, reframing
    • Basic understanding of positive psychology and coaching
    • Awareness of coachee population, diversity, communication skills
    • Accountability plan
    • Analyze client feedback regarding effectiveness of coaching and goal attainment;
    • Create an approximative timeline for coaching services and establish a comprehensive plan

    Learning Objectives: Participants in this class will learn about how to integrate coaching theories, and strategies into various models of coaching.  Participants will learn the various modalities of coaching and services, how using technology for virtual appointments, or in person coaching services.  Participants will also explore in practice management the importance of self assessment as a coach, identifying one’s strengths, limits, and development gaps as a coach.  Participants will come away with an understanding of personal barriers that could impact effectiveness of coaching.  Understanding the importance of coach related research to strengthen the practice will be explored as well.

    Visual Thinking to Enhance Career Coaching

    Course Overview:  The purpose of this course is to consider how to use visual thinking in coaching as a way to help the coachee organize thoughts and improve the ability to think and communicate. Through creative activity, participants will learn how to visualize abstract thoughts into tangible concepts.  The course will begin with a definition of visual thinking followed by looking at enhancing goal setting, self awareness and development.

    Course Content Areas:

    • Part 1 focuses on the value of visual thinking in career coaching with specific training for the key skills, knowledge, techniques, and strategies which will lead to successful coaching sessions.
    • Part 2 focuses on using visual thinking to enhance goal-setting
    • Part 3 focuses on using visual thinking to enhance self-awareness and development

    Learning Objectives: Participants will learn the benefits of visual thinking, the value of visual thinking, the value of visual thinking and coaching techniques, the value of visual thinking coaching techniques as it relates to listening and feedback skills.  Additional participants will understand how using visual thinking can enhance goal setting, decision making; self awareness & development.

    Live Programming

    Coaching for Diverse Populations

    Course Content Areas:

    • Understanding diversity
    • Understanding unconscious bias
    • Examine the coaching process, identify the impact of questions, and listening skills
    • Understanding the role of diversity and unconscious bias in the coaching process

    Learning Objectives: The course will begin with a discussion about understanding 4 types of diversity: internal diversity, external diversity, organizational diversity, worldview diversity.  Internal diversity: which are characteristics related to situations that a person is born into.  Factors that a person didn’t choose for themselves.  Examples such as race, ethnicity, age, sexual orientation, cultural identify, assigned sex, physical ability, mental ability.  External diversity the term describing things that are related to a person but aren’t characteristics that a person was born with such as personal interests, education, familial status, life experiences.

    Regarding unconscious bias, an examination of the definition of unconscious bias, strategies to be aware of one’s own unconscious bias.

    Once a foundation is learned about diversity and unconscious bias, this course will examine the role of the coaching process, fundamentals of building rapport with coachee, acutely listening, being present in the moment to listen to what the coachee is saying, yet also observing non verbal communication of the coachee.  This course will identify what are the qualities and skills of an inclusive coach? What are safe practices that are developed in the coaching relationship? Additionally, how flexible and adaptable is the approach to coaching, and the communication involved and carried out.

    This course will examine appropriate reinforcement techniques throughout the helping process.  Understanding of a non-judgmental approach in the coaching process, modeling acceptance, facilitating openness, and modeling self-awareness.

    Capstone: Career Coaching Intensive

    Course Overview: In this two-day program, you’ll learn effective coaching techniques to use with both groups and individuals, learn how to select and apply the technique best suited for your client, and gain insight into the latest trends and tactics in career coaching. Appropriate for practitioners at all levels, Career Coaching Intensive will empower you to empower your students in their career development and job search. This two-day program incorporates facilitated discussion, guided activities, and group work to create a stimulating and engaging learning experience.

    Course Content Areas:

    • Basic principles in coaching
    • Role of the coach and coachee
    • History of coaching
    • Coaching theories
    • Concepts in coaching
    • Focus, vision, and reframing activities
    • Structure of coaching

    Following this program, you will be able to:

    • Define career coaching;
    • Describe the foundation of coaching;
    • Examine the history of coaching;
    • Develop an understanding of coaching competencies and ethical standards;
    • Explore key concepts of the coaching process;
    • Differentiate between coaching and counseling;
    • Explain the impact of language in the coaching process;
    • Examine the structure of coaching;
    • Use coaching strategies for individuals and groups; and
    • Identify areas for continued development as a coaching practitioner.

    Assessments and Coaching

    Course Overview: This course will explore the use of assessments in the coaching process.  How are assessments used, what is the applicability of assessments to the coachee.  By understanding assessments, coaches gain in-depth knowledge and understanding of clients.

    Course Content Areas:

    • Coaching Process
    • Assessments for Change
    • Examining the nature of assessments
    • Coaching process and assessments
    • Examining the feedback process
    • Identifying barriers impacting the coaching process
    • Assess strategies of use of assessments for appropriate to goals of coaching

    Learning Objectives: By the completion of this course, the coach will understand how the coachee will use the unique insights provided by assessments to help guide their reflection and move them toward their goals.  Coaches will also learn how to identify factors that will impact the coaching process.  The coach will be able to identify and clarify coachee readiness, progress toward meeting goals, identifying strengths of the coachee related to stated goals.  Participants will be able to understand how to use assessments, and how assessments work with the populations with whom the coach works.  What are the multicultural, diversity topics related to use of assessments? 

    • Identify existing factors affecting the coaching process: client support system, attitude, and social factors; 
    • Establish appropriate career goals based on client preferences and assessment results; 
    • Assist the client in correlating stated goals and current state;
    • Evaluate assessment tools for purpose, appropriateness, and accessibility; and 
    • Select appropriate assessments based on a client scenario review.

    Ethical and Professional Practice in Coaching

    Course Overview: In this course participants will understand the importance of building a relationship of trust  in the coaching partnership.  Participants will explore what is a commitment and confidentiality on the coach’s side as well as the understanding of ethics and responsibility of the practice.

    Following this program, you will be able to:

    • Understanding of confidentiality and building trust in the coaching partnership
    • Understanding of the ethics in coaching: practice liability, releasing of information
    • Obtain agreement on the parameters of confidentiality in coaching
    • Identify any dual relationship issues that could influence the coaching process
    • Understanding of coachee agreement on the nature and limits of coaching
    • Obtain agreement on the process of confidentiality in coaching
    • Inform coachee about legal dimensions of the coaching relationship
    • Agree to accessibility protocols
    • Obtain authorization for release of coachee information
    • Practice liability risk management
    • Inform coachees of ethical standards of coaching

    Learning Objectives: After this webinar, participants will be able to understand the importance of trust, confidentiality, and parameters of a coaching relationship.  Participants will be explore the concepts of ethics and responsibility of the practice of coaching.  At the end of this webinar, participants will have a firm understanding of how to manage their practice on a team, or independently keeping in mind the significance of coaching protocols, confidentiality, and scope of practice.


  • Schedule (Course content and times subject to change)

    Monday, December 4
    8:30 a.m. – Noon – Visual Thinking to Enhance Career Coaching
    Noon – 1 p.m. – Lunch
    1 – 4:30 p.m. – Coaching Skills and Practice Management

    Tuesday, December 5
    8:30 a.m. – Noon – Capstone: Career Coaching Intensive
    Noon – 1 p.m. – Lunch
    1 – 4:00 p.m. – Capstone: Career Coaching Intensive

    Wednesday, December 6
    8:30 a.m. – Noon – Capstone: Career Coaching Intensive
    Noon – 1 p.m. – Lunch
    1 – 3:00 p.m. – Capstone: Career Coaching Intensive

    Thursday, December 7
    8:30 a.m. – Noon – Coaching Diverse Populations
    Noon – 1 p.m. – Lunch
    1 – 4:30 p.m. – Coaching Diverse Populations

    Friday, December 8
    8:30 a.m. – Noon – Ethics and Professional Practice in Coaching
    Noon – 1 p.m. – Lunch
    1 – 2:30 p.m. – Capstone and Certificate Issuance


For questions about payment or registration, contact