Spotlight for Recruiting ProfessionalsJanuary 23, 2013
Southwest Airlines' college recruiting efforts have expanded tremendously in recent years, mainly due to the growth of its internship program.
“Five years ago, we hired very few college graduates and did very little on campus,” explains Greg Muccio, who leads the team responsible for Southwest Airlines’ contingent work force staffing, college recruiting, and internship program. “Our internship program was small and mostly focused on aviation-related roles and some marketing positions.”
Now, he adds, the company’s NoLimits internship program covers 30-plus departments that use interns.
“We have gone from visiting five to 10 schools a year and posting at 30, to visiting 30-plus schools a semester and posting at more than 200,” he notes. “The success of NoLimits has now enabled us to more successfully recruit on campus for full-time positions when needed.”
Between 2008 and 2012, Southwest’s number of interns has grown from 125 to 227, and the number of resumes received from college students has soared from 5,500 to more than 25,700.
Southwest has taken several critical steps with its internship program to spark this growth. To replicate it, Muccio recommends these steps:
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