When measuring the success of an internship program, focusing only on conversion rate or retention can ignore other valuable information.

For many, joining the workforce can be an opaque process with little insight from employers, but by embracing more transparency, career centers and employers can work together to illuminate this journey.

By measuring employment brand strength, companies can identify areas to improve their employer brand, pinpoint strengths to leverage, and assess the effectiveness of their recruitment strategies, ultimately aiming to attract the best candidates and reduce hiring costs.