July 16, 2018 | By NACE Staff
TAGS: branding and marketing, spotlight
Spotlight for Recruiting Professionals
Employer information sessions don’t have the draw they once had. Students want information about potential employers, but they don’t want to sit in a session that feels more like just another campus class or lecture.
Students value interacting with alumni, former interns, and recent hires because they are the authentic voices of the organizations. However, employers should avoid talking about things that students who have researched the employer already know.
So how can your organization offer information sessions that is exciting enough for students to attend? Here are some ideas that employer members said have been successful:
Also, look for other on-campus opportunities to market your organization. For example, take part in employer roundtables and panels, or, for more direct engagement with students, help career services conduct mock interviews and case interviews.
You can also share your expertise by asking faculty members to allow your organization the opportunity to conduct a 10-minute talk on the class subject and how it relates to business.
Percent of staff time spent student-facing
Median number of students to professional staff member
Median square footage of the career center
Percent of career centers with employer partnership programs
Percent frequently discussing career readiness competencies with faculty
2018-19 Career Services Benchmark Survey