NACE Logo NACE Center Logo
National Association of Colleges and Employers NACE Center for Career Development and Talent Acquisition®
mobile menu
  • Qualities Employers Value When Choosing Target Schools

    January 23, 2019 | By NACE Staff

    Candidate Selection

    TAGS: trends and predictions, surveys, school selection, benchmarks, spotlight

    Spotlight for Recruiting Professionals

    When employers are selecting the colleges and universities at which to recruit, what characteristics do they consider most important?

    Employers responding to NACE’s 2018 Recruiting Benchmarks Survey indicate that they base their decisions on their previous recruiting experience at the school, the majors offered there, and the quality of individual academic programs.

    More than 90 percent of respondents rated their past recruiting experience at school and the school’s majors offered as “very” to “extremely” important, while 89 percent see the quality of individual academic programs as a key characteristic. (See Figure 1.)

    More than four-fifths of respondents also value the diversity of a school’s student body and the interest of school's graduates in the organization.

    Data collection for NACE’s 2018 Recruiting Benchmarks Survey Report took place from June 20, 2018, to September 10, 2018; 218 firms participated. The report will be released later this winter.

    Figure 1: Target school characteristics rated “very” to “extremely” important

    Characteristic % of responses
    Past recruiting experience at school 91.4%
    Majors offered 91.2%
    Quality of individual academic programs 89.1%
    Diversity of student body 83.5%
    Interest of school's graduates in the organization 81.2%
    Reputation of school 78.6%
    Success of school's alumni in the organization 77.1%
    Location of school 76.7%
    Accreditation of school 74.9%
    Retention history with school's alumni 67.5%
    Helpfulness of career services staff 56.8%
    Salary expectations of students 47.4%
    National rankings 44.4%
    Executives are alumni of the school 34.4%
    Source: 2018 Recruiting Benchmarks Survey Report, National Association of Colleges and Employers