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  • Pers Dev Series:Swipe Right to Activate Your Brand

  • Summary

    Can you clearly differentiate between your personal brand and professional brand? Is differentiation even necessary?

    Branding is not a new concept. Strong brands are easily recognizable, and the really good ones bring us a feeling of comfort and familiarity. So why brand yourself? For one thing in this day and age of social media it can’t be avoided. If you are using social media, you have a brand. What is it saying about you? What is it saying about your students? Secondly, a well-developed personal brand can open the door to opportunities for you and your students. Most importantly, we as professionals need to dedicate regular time to improve our brand and be career ready.

    Following this program, you will be able to:

    • Identify practical strategies to improve and build your online brand presence;
    • Define the 4 C’s of digital communication and search engine optimization; and
    • Develop an action plan to ignite your brand.


    Jill Panté, Director, Lerner Career Services Center, University of Delaware and Heather Catalino Tansley, Ed.D., LPCMH Associate Director, Communications and Operations, Lerner Career Services Center, University of Delaware

    Visit the FAQ page or contact NACE Professional Development at, 610.625.1026.