July 15, 2019 | By NACE Staff
TAGS: best practices, branding and marketing, spotlight, career development
Spotlight for Career Services Professionals
What do you call your career center? NACE career services members recently had a discussion in the NACE Community about renaming the school’s career center to “align our name with substantial shifts in our service model and strategic plan.”
Participants said that the name should reflect the services the department offers to students while also helping students identify the office as a career development and job-search resource.
According to NACE’s 2018 Career Services Benchmark Survey report, “career services” continues to be the most popular title—reported by nearly 45 percent of respondents, followed by “career center” (26 percent), and “career development” (27 percent). The “other” category (24 percent) was comprised of “professional development,” “advising,” “career education,” and “career management,” suggesting an effort to describe the actual services students and other clients may use: development, advising, education, and management.
Among the new names noted by career services practitioners were:
The process of name changes, commenters said, includes several considerations including:
What is your career center called? If your department is considering a name change, join the discussion in the NACE Community.
Percent of staff time spent student-facing
Median number of FTE professional staff
Median number of students per professional staff member
Percent of budget spent on personnel costs
Percent of career centers with employer partnership programs
Percent of career center leaders with title “executive director”
2019-20 Career Services Benchmark Survey Report