June 09, 2021 | By Kevin Gray
TAGS: technology, best practices, recruiting, nace insights, coronavirus
Spotlight for Career Services Professionals
There is simply no way to know at this juncture what the impact of virtual recruiting platforms and tools will be, either in the short or longer term, explains Mary Scott, president of the Scott Resource Group, in Succeeding in the New Normal: Student Attitudes and Effective Virtual Recruiting.
Virtual recruitment platforms and tools, Scott notes, will no doubt provide a way to replicate the transactional nature of the job search. However, what remains to be seen is whether building authentic relationships—the very essence of effective recruiting—can be replicated digitally, or whether the upending of the university relations and recruiting world portends a different set of attitudes and expectations among student job seekers going forward.
Scott says there are things employers can do to leverage the best of what technology offers while trying to personalize the student’s experience as much as possible, including:
Succeeding in the New Normal: Student Attitudes and Effective Virtual Recruiting combines NACE benchmark data with qualitative data gathered through focus groups and provides recommendations for authentic recruiting in the virtual world. The whitepaper is free for NACE members to download.
Percent of employers that allocated more resources to recruit historically marginalized students
NACE September 2021 Quick Poll
Percent of students seeking employer that embraces diversity
2021 NACE Student Survey
Percent of employers with a formal diversity recruiting effort
2021 Recruiting Benchmarks Survey Report