February 08, 2021 | By Kevin Gray
TAGS: technology, best practices, recruiting, nace insights, coronavirus
Spotlight for Recruiting Professionals
Long-promoted as a viable replacement for employers’ physical presence on campus, virtual career fairs had not gained significant traction prior to COVID-19, neither among most organizations targeting entry-level talent, nor among students themselves.
In Succeeding in the New Normal: Student Attitudes and Effective Virtual Recruiting, Mary Scott, founder of the Scott Resource Group, provides the following context: NACE research conducted pre-COVID found that employers ranked the use of virtual career fairs at No. 11 of 14 branding techniques (at 24.2% of participating organizations); less than 1% considered them to be their most effective branding technique.
In the whitepaper, Scott adds that, from the candidates’ perspective pre-COVID, only 13.9% of graduating seniors taking part in NACE’s student survey had accessed a virtual career fair as a job-search resource, ranking it last among 14 evaluated options. Moreover, of those students who had attended a virtual career fair, a scant 5.5% considered the experience to be “very” or “extremely” useful.
Now, in our new reality, employers need to alter the perception of and increase the value for students attending virtual career fairs. Among the recommendations Scott offers are to:
Succeeding in the New Normal: Student Attitudes and Effective Virtual Recruiting combines NACE benchmark data with qualitative data gathered through focus groups and provides recommendations for authentic recruiting in the virtual world. The whitepaper is free for NACE members to download.
Percent of employers that allocated more resources to recruit historically marginalized students
NACE September 2021 Quick Poll
Percent of students seeking employer that embraces diversity
2021 NACE Student Survey
Percent of employers with a formal diversity recruiting effort
2021 Recruiting Benchmarks Survey Report