April 06, 2021 | By Mimi Collins
TAGS: internships, conversion, trends and predictions, offer rate, nace insights, acceptance rate
Spotlight for Career Services Professionals
Spotlight for Recruiting Professionals
The average conversion rate for interns climbed by nearly 20%—jumping from 55.5% reported a year ago to 66.4% currently, according to results of NACE’s 2021 Internship & Co-op Survey Report. (See Figure 1.)
Interestingly, acceptance rates did not budge much: The current rate, 83.1%, is in line with what employers reported last year. Instead, the increase in conversion rates was fueled by a hefty increase in the offer rate. Employers taking part in the survey reported extending offers to nearly 80% of their eligible interns.
The most likely explanation for the increase in offer rates is the pandemic, which necessitated the rapid shut down of many traditional in-person recruiting activities, with little time to ramp up or adjust virtual recruiting. As a result, it appears that many employers opted to put more emphasis on their internship programs for new hires.
NACE collected data for its 2021 Internship & Co-Op Survey Report from December 9, 2020, to February 5, 2021. There were 227 NACE member respondents, representing 25.7% of eligible member respondents. The survey was also distributed to nonmember companies from which an additional 39 responses were received. The 2021 Internship & Co-Op Survey Report is available in MyNACE.
Percent of employers that allocated more resources to recruit historically marginalized students
NACE September 2021 Quick Poll
Percent of students seeking employer that embraces diversity
2021 NACE Student Survey
Percent of employers with a formal diversity recruiting effort
2021 Recruiting Benchmarks Survey Report